Walmart Embarks on an African Safari Case Study.
Wal-Mart started putting more emphasis on the international markets to drive its expansion since the financial crisis of 2008l
. The main reason for its enhanced international focus was the limited growth opportunities in its domestic (US) market since the financial crisis. Strong sales growth and a record number of new stores opened made its international segment grow faster. Wal-Mart’s international segment grew by 15.2 percent year on year for the fiscal year 2012.20“Wal-Mart”>20
20“Wal-Mart
Its operating income from international operations for the fiscal year ending January 31